Loco’s Aidan Taub worked closely with Creative Director Seb Hill at BBD Perfect Storm to create three videos for Wiggle, the UK’s biggest online bike shop.

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Taking thousands of photographs of real Wiggle staff and customers experiencing the highs and lows of road and mountain biking, Aidan crafted sequences of stills to reflect the poetic script and driving beat of the music. Playing with the themes of animated gifs and stop-frame animation, the results allude to the adventures of the open road and the closed trail.

The videos are hosted on Wiggle’s YouTube channel.

 

Credits

Agency: BBD Perfect Storm
Client: Wiggle
Editor: Aidan Taub
Post Production Exec. Producer: Chris McKeeman
Audio Post Production: Greek Street Studios

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.