After a successful response to our initial Tropicana commercials, Loco was asked to bring to life, the second stage of the campaign.

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Drawing upon the feeling and environment of the first commercials, our latest version of the ad depicts the transition of the oranges from the carton into the new bottle. Working closely with DDB Chicago and DDB London, we created a new HD commercial, again showing our animated oranges and packaging interacting in a lush, natural setting. Our new ad played out in the US and Canada in line with Tropicana’s phase-out the existing carton packaging and introduction of the new, see-through plastic carafes.

To read more about our development on the original campaign, click here.

Credits

Client: Pepsico Tropicana
Agency: DDB London
Product: Tropicana Pure Premium
Title: New Bottle
Production Company: Loco
Director: Loco-Create

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.