Loco’s ongoing work with DDB/Tropicana has included several CGI commercials which aired coast to coast in the USA. Our clients wanted to show the ads on the exciting new advertising space in New York’s Times Square and requested us to create an adapted version of the Tropicana Zipper ad to be delivered at the unusual 1216 x 214 format. Loco’s CGI oranges appeared as super-sized, bouncing along a building fascia in Times Square, before jumping into their familiar Tropicana carton.

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The recently launched digital signage platform spans around 6,000 square feet of the Port Authority’s façades on 42nd Street and 8th Avenue, with an additional 25,000 square feet of architectural lighting which is colour-coordinated with its visual messaging. Loco’s CGI orchard environment and eye-catching oranges took on a dazzling appearance utilising A2A Media’s Red Dot Design Awarded Mediamesh® technology.

Following the successful run of the initial 30 second ad in Times Square, Tropicana commissioned Loco to adapt the second of our Pure Premium series of commercials for the giant screens. The next ad on the giant screens showed the oranges bouncing from the unzipped carton into a clear carafe then liquefying into delicious juice.


Client: Pepsico Tropicana
Agency: DDB London
Product: Tropicana Pure Premium
Title: Zipper
Production Company: Loco
Director: Loco-Create

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.