The recently launched digital signage platform spans around 6,000 square feet of the Port Authority’s façades on 42nd Street and 8th Avenue, with an additional 25,000 square feet of architectural lighting which is colour-coordinated with its visual messaging. Loco’s CGI orchard environment and eye-catching oranges took on a dazzling appearance utilising A2A Media’s Red Dot Design Awarded Mediamesh® technology.
Following the successful run of the initial 30 second ad in Times Square, Tropicana commissioned Loco to adapt the second of our Pure Premium series of commercials for the giant screens. The next ad on the giant screens showed the oranges bouncing from the unzipped carton into a clear carafe then liquefying into delicious juice.
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