The black and white piece, captures the brand’s ethos — it’s focus on quality, attention to detail, and a quirky sense of humour. It even features Mr Ted Baker himself, Ray Kelvin, going into the cold sea in his trunks for the film. How many CEO’s would do that for a film? Darren’s director’s cut has restored the original, intended score, enabling him to re-cut the film to emphasise the romance and nostalgia he had first envisioned and scripted.
Client: Ted Baker
Director: Darren Statman
DOP: James Friend
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