Loco’s Lee Bamsey edited and created VFX for a series of teaser films promoting Rihanna’s Winter fashion collection for River Island. Rihanna, the singer, actress and fashion designer added directing to her list of talents to create the video campaign for her collection.

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A new generation of supermodels, Ji Hye Park, Nayasha Kusakina, Milou Van Grossen, and Tati Cotliar star in the films shot by Lachlan Bailey and styled by Mel Ottenberg.

The teasers cover the range of styles in Rihanna’s collection: sports, lounge, tartan, sultry, and camo. They are featured on fashion magazine websites like Marie Claire and Grazia and River Island’s social media channels including YouTube where they have attracted over 10 thousand views.

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Client: Tonia Arapovic
Brand: River Island
Product: Rihanna’s Winter Collection
Director: Rihanna
DOP: Lachlan Bailey
Stylist: Mel Ottenberg
Post Production Exec. Producer: Chris McKeeman
Edit/VFX: Lee Bamsey

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.