Their jostling for pole position drew on influences from the pod-racing scenes in Star Wars: The Phantom Menace.
Loco worked with Storyboards to create a black-and-white shooting board. Then, our 3D/VFX team created detailed models of the new Renault Megane Sport, various car parts and two factory workers. Impressively, the 18-person team of modellers, animators, compositors and editors from Loco and partner company Rumble Studios completed the piece – from conception to final rendered 3D animatic — in just 3 days. Loco even contributed sound design to add to the intensity of the piece. After racing through research, many of the pre-viz ideas and elements were replicated in the final commercial, on air in the UK.
- Client: Renault
- Agency: Publicis
- Product: Renault Megane Sport
- Title: Parts Race
- Production Company: Loco