If you’re going to parachute out of an airplane, you had better have a Will ready. So, what better way to raise awareness for “Remember a Charity in your Will Week” than to make a film about the Extreme Will Writers Club, signing their Wills thousands of feet in the air? Loco was thrilled to help Atomic call attention to this great cause (without ever having to leave the ground)

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Atomic’s Creatives briefed Loco’s production and post team with their vision for the films, which take influence from The Thomas Crown Affair (1968) and the title sequence from Snatch as well as Robbie Williams’s music video Extreme. We arranged a 3-camera shoot to capture as many of the sights and sounds of this exciting day as well as record interviews with some of the Extreme Will Writers. The unpredictability of the weather and the health and safety requirements of a working airfield meant our crew had to be responsive, quick thinking and flexible to cover Atomic’s shot list.

Combining our rushes with footage from cameras mounted on the skydiving instructors as well as the plane itself gave our editors plenty of options for the stylised split-screen look of the main film. Loco VFX editor/ colourist Jon Davey worked his magic in the grading suite to further enhance the classic retro look of the films.

To find out more about Remember a Charity in Your Will Week including how to make a Will and leave a gift to charity, visit the website.
You can also follow @RememberCharity and #ExtremeWillWriter on social media.

You can view the films on the Remember a Charity YouTube Channel: Remember a Charity Presents – The Extreme Will Writers
Dave Shurlock
Sue Shannon-Jones
Meryl Knapp
Extreme Will Writing

For more information about Loco’s content creation, click here.
For more about our work with Atomic, click here.

Credits

Agency: Atomic London
Agency Creative Director: Guy Bradbury
Director/Agency Creatives: Matt Lee and Brian Riley
Photographer: Pete Mould
Agency Project Manager: Nick Ting
Agency Producer: Vicki Monaghan
1st AD/Post Production Creative Director: Danny Coster
DOP: Andrew Mott
Producer: Saša McCartney
Production Coordinator: Jen Reznick
Camera Operators/Editors: Aidan Taub, Liam Hawe
Edit/VFX/Grade: Jon Davey
Runner: Emily Ledger

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.