Quick-Cutting Loco helps Slow Moving Millie Get What She Wants
Loco was happy to get to work once again with director Nicole Nodland on her latest music video for Slow Moving Millie, the actress, singer, songwriter also known as Amelia Warner. From shoot to delivery, the team had just 96 hours to complete the promo in time for its release on Friday 11 November 2011.
The latest single from her upcoming album “Renditions” is a cover of a classic Smiths song, “Please, Please, Please Let Me Get What I Want”. Her version of the song is also featured in the Christmas campaign for John Lewis directed by Dougal Wilson for Adam & Eve. You can watch the ad on Facebook and YouTube YouTube where it premieres or on a break during the X Factor on Saturday night.
Director Nicole Nodland and DOP Carl Burke filmed the music video with the Arri Alexa on location in the beautiful gardens of Fulham Palace. The theme of the video is “a woman’s burning desire to find happiness in her life” and takes inspiration from the Hans Christian Andersen story of the Little Match Girl. As she lights a match and closes her eyes, the young woman is transported into a dream world, an eerily beautiful scene influenced by the flickering, hand tinted silent films of the late 19th and early 20th centuries. To achieve this look for the music video, Vaseline was applied to the lens filter and Millie was filmed dancing and swaying in a flowing white dress against a black velvet background. In postproduction, editor Jon Davey and colourist Tom Balkwill were able to re-create the director’s vision through clever compositing and grading.
Artist: Slow Moving Millie Title: Please, Please, Please, Let Me Get What I Want Director: Nicole Nodland DOP: Carl Burke Producer: Elliott Tagg Production Co: Stamp Editor: Jon Davey Postproduction Director: Christian Williamson Postproduction Producer: Jen Reznick Colourist: Tom Balkwill
For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on 0207 304 4403.