Agency Y&R tasked Loco to create a series of 4 videos to support Oxfam in their efforts to raise awareness and engagement with their online shop. A well-established international development and social justice charity, Oxfam have also been a stalwart of bargain hunters and vintage lovers for generations with their first shop opening in 1948 and setting the trend in 2007 as the first UK charity to have their own bespoke online shop. The challenge, nearly a decade on, was to help the brand to raise even more funds through its online shop to better enable them to fight poverty and provide disaster relief around the world.
Loco and the members of our production and post teams were honoured to be able to bring our creative talents to help Oxfam with their worthy cause. Under the direction of Rob Toay, we organised a shoot at The Camden Studio where members of our cast of Oxfam Online shoppers each got to receive a box filled with Good Karma made real. Clever art director Edd West helped deliver such wondrous surprises as a flurry of colourful feathers, the flight of mechanical butterflies, a burst of beautiful flowers, and the warm glow of good vibes.
Loco’s postproduction team edited the footage into 4 films, adapting each to fit the ratios of widescreen for website viewing and square for mobile-friendly display. Working closely with Y&R’s creatives, we added fun animated elements to bring to life the collage of branded artwork and messaging. The films were created and delivered both quickly and effectively, to get the message out in time for the autumn and winter shopping seasons. (Fairtrade Christmas Cards anyone?) After a week, the films had each earned 200k-500k views, inspired high social engagement and spread plenty of good karma across Oxfam’s channels.
To watch the films and do some Oxfam Online shopping, click here.
Agency Producer: Tobias Horrocks
Agency Creatives: Joyce Kremer, Amy Fasey
Account Director: Eileen Cosgrove-Moloney
Director: Rob Toay
Exec. Producer: Danny Coster
Producer: Phil Clarke
DOP: Mike Bulley
Camera Asst: Pete Gregory
Gaffer: Max Gregory
Art Director: Edd West
Make-up: Noella Mingo
DIT: Liam Hawe
Runner: Joe Toay
Production Assistant: Emily Ledger
Editing, Animation: Jon Davey, Liam Hawe, Dave Waldman
Colour Grade: Jon Davey
For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on 0207 304 4403.