Mirroring VFX techniques from the actual movie, Loco used RealFlow to create the CGI sea environment. At the start of the ad, the Kwik Fit offer is shown carved into a giant Iceberg, which cracks and a section breaks off to float on the CGI sea. As part of the development of the commercial, Loco’s VFX team worked with the agency creatives in the offline edit to create CGI snowy mountains with the offers carved into stone and rotoscoped the existing footage to seamlessly blend the foreground characters into the new mountain environments. The final treatment included vast billboards that were integrated into the existing movie imagery with matte paintings.
Client: Kwik Fit
Agency Producer: Catherine Cullen
Agency Creative: Tom Chancellor
Post-production Creative Director: Dan Coster
VFX team:Tony Lee, Lee Bamsey, Sasa McCartney, Dan Coster, Jon Davey
Online editor: Lee Bamsey
Sound: Clearcut Sound
For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.