Adam&eveDDB asked Loco to post-produce a 20-second commercial to advertise Kwik Fit’s winter tyre offers. The new commercial, on air now, ties in Kwik Fit’s offer of 25% off winter tyres with the DVD release of the movie, Ice Age 4. Under a tight deadline, Loco’s VFX team set to work rotoscoping existing movie scenes supplied by 20th Century Fox and creating matte paintings of new background plates that would house the Kwik Fit offers.

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Mirroring VFX techniques from the actual movie, Loco used RealFlow to create the CGI sea environment. At the start of the ad, the Kwik Fit offer is shown carved into a giant Iceberg, which cracks and a section breaks off to float on the CGI sea. As part of the development of the commercial, Loco’s VFX team worked with the agency creatives in the offline edit to create CGI snowy mountains with the offers carved into stone and rotoscoped the existing footage to seamlessly blend the foreground characters into the new mountain environments. The final treatment included vast billboards that were integrated into the existing movie imagery with matte paintings.

The ad, as part of Kwik Fit’s integrated campaign, has been featured in The Drum and Campaign.

Credits

Client: Kwik Fit
Agency: Adam&eveDDB
Agency Producer: Catherine Cullen
Agency Creative: Tom Chancellor
Post-production Creative Director: Dan Coster
VFX team:Tony Lee, Lee Bamsey, Sasa McCartney, Dan Coster, Jon Davey
Online editor: Lee Bamsey
Sound: Clearcut Sound

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.