Loco has created a series of “how-to cook” videos for online distribution to coincide with wagamama’s launch of new restaurant placemats showing a selection of simplified recipes.

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The films embrace the brand’s feel good theme of sharing fresh food with friends and are a perfect fit for social media where they are performing well. The popular donburi video reached 1.6 million people in 4 weeks.

Our production team convened for an exciting Saturday of cooking, filming and (of course) tasting super fresh wagamama meals at the Mansion House location. We developed a graphical style for the films that would reflect the restaurant’s brand whilst giving people the chance to create their own wagamama experience at home. Our tabletop shoot captured everything in stunning 4k with the Arri Amira to give us the ultimate flexibility in postproduction and grade. The resulting recipe films are delicious, informative and extremely popular.

If you’re craving some homemade wagamama dishes, you can find our recipe films on the wagamama website.
For links to our other projects with wagamama, click here.
For additional links to more of Loco’s shoots and branded content creation, click here.

Credits

Director: Loco-create/David Poole
Exec Prod: Dan Coster
Producer: Saša McCartney
DOP: Cliff Evans
Home Economist: Lisa Harrison
Production Assistant: Emily Ledger
Post Production: Aidan Taub, Lee Bamsey, Liam Hawe
Colour Grade: Jon Davey

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.