Owens DDB commissioned Loco to create an additional commercial to introduce Carlsberg’s new glass for 2012. While our “Through the Ages” commercial shows the history of the perfect pint though a series of glasses, “New Glass 2012” features the refreshing Carlsberg lager pouring into the hero glass, highlighting the attractive design elements of the new pint.

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We filmed our commercial using a high speed Phantom camera at Pirate studios with our Carlsberg “Journey” commercial team: liquid genius Ray Spencer, DOP Tony May, and camera operator Martin Godward. Shooting at high speed allowed us to capture the beauty of the golden liquid as it poured from the tap along the contours of the glass, foaming and effervescing in delectable detail. As with our “Through the Ages” commercial, our final scene reveals the 2012 glass in full, triumphantly glowing against a black and green backdrop, much like the Carlsberg 2012 poster campaign.

Loco’s editing and VFX team composited the glass into it’s ethereal setting and ensured that the Carlsberg branding looked as perfect as the beer itself. Colourist, Tom Balkwill took care of DI services and created a delicious colour grade in line with Carlsberg’s exacting standards. Sound design and music from our colleagues at Eclectic helped position the new glass as fitting for a night out in a trendy pub or club.


Agency: Owens DDB – John Gildea, Account Director
Client: Carlsberg/Diageo
Director: Loco-Create
Creative Director: Dan Coster
Producer: Jen Reznick
VFX/Production Team: Lee Bamsey, Miland Suman, Jon Davey, Ed Stenson, Christian Williamson
Colourist: Tom Balkwill
DOP Studio: Tony May
Beer Stylist: Ray Spencer
Camera Operator & Props Support: Martin Godward
DOP Location: Mike Bully
Stylist: Charlie Watkins
Sound Design/Music: Eclectic

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.