Director Dave Waldman’s idea for this film started life as a test on Euston flyover with 2 inch stickers and a camera-phone and ended up on the walls of Rio. Beating pitches from Red Bee, 4 Creative and Sky sports, the commercial went out in multiple territories and online as the call to action for the 2010 and 2011 tournaments. The football action was shot in Black Island Studios, West London. The live action shoot took 2 days on location in Rio de Janerio.
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