Gucci has unveiled their Autumn-Winter collection for 2012 through the newest issue of the award-winning Gucci Style App.

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This edition marks our fourth collaboration with Remi Paringaux and Romain Choay of MERI Media and Spun Films. Loco’s team provided VFX clean up, online editing, and specialist encoding for the iPad. Shot on location in Vienna with the Arri Alexa, the Pre-Raphaelite section of the App features the rich velvets of the AW12 collection as Tom Balkwill’s colour grade shows off the sumptuous luxury of the dark and brooding atmosphere.

You can download the Gucci Style App through the itunes store.
It is also featured on the Gucci website.


  • Creative Director: Remi Paringaux – MERI Media
  • Producer: Romain Choay – Spun Films
  • DOP: Kit Fraser
  • App Development: Phil Salt – Great Fridays
  • Edit/ VFX: Miland Suman, Lee Bamsey, Jon Davey – Loco
  • Colourist: Tom Balkwill


For more information about this video or if you would like to discuss a script or treatment, please email DanJen or Saša or call us on +44 20 7304 4403.