DDB London worked with Loco/Dirty Looks to online, grade and provide VFX for a series of TV/online commercials for Flora Pro.activ’s new campaign, “Real People, Real Results” which were broadcast in the UK and Europe.

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One of the ads features paintball enthusiast, Ted on location in a forest, complete with camouflage, paintball gun and protective gear. Colourist, Tom Balkwill, used the Baselight to emphasise the paintball markings on Ted’s clothing and in the scene while Loco’s VFX artists Miland Suman and Lee Bamsey tracked the Canon 5D footage to be able to create and composite additional paintballs flying through the air and splatting onto the trees in the foreground. The colour grading and VFX work enhanced the real world setting, so that it was clear that Ted was a paintballer. Loco and Dirty Looks have also provided online editing, colour grading, end pack shot clean up and master station copies for broadcast for the other two commercials shown in the UK as well as another series of Pro.activ ads for Germany. Ted the paintballer, Ann the teacher and Jean the keen walker were all shown on YouTube.

For more examples of our colour grading, click here and for VFX, click here.

Credits

Client: Unilever Bestfoods
Agency: DDB London
Product: Flora Pro.activ
Title: Real People, Real Results
Subtitle: Paintballing Ted
Online/VFX: Loco
Colourist: Tom Balkwill

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.