Loco’s VFX team worked with DDB London to adapt a live action Tropicana Pure Premium commercial by replacing the all of the existing branding and product shots with new artwork.

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Loco’s compositors swapped bottles for cartons, small cartons for larger ones and changed the Tropicana signs in the diner and tramcars to show updated branding designs. All of the VFX was completed as seamlessly as possible, so viewers wouldn’t notice that they hadn’t been filmed with the original footage.

Credits

Client: Pepsico Tropicana
Agency: DDB London
Product: Tropicana Pure Premium
Title: Cities
VFX Pack Replacement: Loco

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.