Partnering with their American counterparts, the AICPA, CIMA are extending their global reach, and have chosen to work closely with Loco in developing films that reflect their forward-thinking approach to technology, recruitment and brand perception. Director Darren Statman developed the film concepts in conjunction with Loco’s Executive Producer, Chris McKeeman and Creative Director, Danny Coster, Loveurope’s Creative Director, David Poole, and CIMA’s Head of Marketing, Steve Brown.
The first of these films, ‘Who We Are’, is based on three characters demonstrating passion, integrity, expertise and achievement in personal pursuits, which also clearly reflect the core values held by CIMA. The film is pitched at a global market of existing, and prospective members.
Textappeal, the cross-cultural division of Lovegroupe, through regional research, accessed a list of characters and their pursuits, finally settling on our Cellist, Boxer and Skateboarder.
Following on from the successful collaboration with Director Darren Statman on our Bentley films, Loco teamed them together again to shoot both films. Loco provided all the project management and postproduction throughout. The films were shot on an Arri Amira, at speeds up to 200fps providing plenty of opportunity to achieve dramatic slow motion sequences, whilst allowing colourist Kenny Gibb great scope to create a strong and dramatic grade. These films were premiered at the Auditorium Parco Della Musica in Rome, an event attended by Pope Francis.
CIMA Head of Corporate Marketing: Steve Brown
Director: Darren Statman
DOP: Sam Care
Executive Producer: Chris McKeeman
Creative Directors: Danny Coster, David Poole
Post production/VFX team: Lee Bamsey, Aidan Taub, Sasa McCartney Jon Davey
Colour Grade: Kenny Gibb
With additional thanks to:
For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.