Loco is proud to share our commercial, directed by Darren Statman for Cancer Research UK. Loco’s production and post teams seamlessly interweave stock footage and specially shot material to take viewers on a journey exploring the impact of signatures throughout our lives in order to encourage people to sign and leave a gift in their Will to CRUK.

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Working closely with agency Atomic, Loco handled all aspects of production and post from the creative treatment through to delivery for broadcast. Shot on location in London on the Sony F55 by DOP Nathan Sheppard, Jon Davey and Lee Bamsey applied a VFX and grading treatment to create the looks of the 1960s, 70s for two of the scenes. One of our favourite parts of this project was re-creating an ecstatic scene of teenage autograph seekers in the throws of Beatlemania. Next time you’re in a Loco grading session, see if you can spot the rock star. The emotive track from Resonate ties the scenes together, while the warm, engaging voice over from Georgina Sutcliffe delivers the message to “help write an end to cancer”.

For Darren’s portfolio, click here, and for more examples of our commercials, click here.

Credits

Client: Cancer Research UK
Product: Legacy
Title: Power of a Signature
Agency: Atomic
Director: Darren Statman
Exec. Producer: Danny Coster
Production Manager: Matthew Cummins
Producers: Chris McKeeman, Jen Reznick
1st AD: Kerry Green
DOP: Nathan Sheppard
Focus Puller: Mike Connelly
2nd Camera Assistant: Lee Thomas
Stylist: Mark Anthony
Hair & Make up: Alex Jones
Music: Resonate
Music for making of: “Riding To New York” (Instrumental) by Passenger
VO: Georgina Sutcliffe
Post Production Team: Jon Davey, Lee Bamsey, Aidan Taub

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.