Having established a great working relationship over the years on other commercials, Loco and Hot Cakes Creative teamed up once again to co-create the latest campaign for Amigo Loans. For the first time in the brand’s history, the CGI Claymation-style character interacts with a real world, live action environment. In each ad, the borrower actor takes a journey and is unwittingly saved from a hazard by the quick actions of their Amigo guardian.

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Loco provided a full-service Production, VFX and Post Production solution for the creative agency and their client. Our team handled everything from Pre-Production including actor, voice casting and location searches, through to direction and filming. Meanwhile our Post Production team took care of character R&D, 3D animation, VFX, editing and grade, as well as delivery for broadcast, online and print distribution.

Amigo’s previous campaigns had featured a plasticine model and stop frame animation in a white studio space. Our creatives worked hand in hand with our cg department to develop a fully rigged 3D version that was true to the character’s original charm but also evolved to interact with the real world. You can picture our creatives acting out the Amigo man’s movements by jumping off office furniture and strutting down the street. To help the animators along the way, we also cast a stand-in to wear a morph suit and be filmed alongside our actors as they walked through the street scenes. Once the shoot and CGI were complete, our VFX team were able to seamlessly blend our character into the live action, whilst our sound design team added the spot effects to further bring him to life.

For more information about Loco’s full-service production, animation and postproduction services, you can visit our work page and select a category.

Credits

Client: Amigo Loans
Agency: Hot Cakes Creative
Agency Creative: Kevan Kelsey
Agency Producer: Donna Cross
Creative Director/Animation Director: Danny Coster
Director: Lee Bamsey
Producers: Jen Reznick, Saša McCartney
Production Crew: Nathan Sheppard, Craig Jones, Kerry Green, David Kennaway, Rosy Thomas, Mark Everett, Antony Bariades, Clare Farrell, Frankie Delooper, Elvis Scanlon, Emily Ledger, Liam Hawe, Thierry Volant, Paul Oxley
Post Production: Tony Lee, Lee Bamsey, Jon Davey, Aidan Taub, Emily Ledger, Liam Hawe, Olly Wade, Danny Coster, Bence Varga.
Colour Grading: Kenny Gibb, Jon Davey
Cast: Aidan O’Callaghan, Danielle Kelly, Derek Aidoo
VO: Charlie Baker
Sound Design: SNK Studios

For more information about this video or if you would like to discuss a script or treatment, please email Loco or call us on +44 20 7304 4403.